Selected work

The proof. Anonymized.

Most clients are mid-market DTC brands with NDAs. We anonymize, but we don't soften the engineering. Every project below is real, with the role and constraints stated honestly.

01 · Theme architecture2026

Theme modernization for a $1M+/month wellness brand

Wellness · DTC · USA

Migrated a heavy legacy theme to Online Store 2.0 with a modern build system. Removed 280KB of jQuery and legacy tooling. Cut LCP by 1.8s.

−1.8s LCP−280KB JS40+ apps

02 · Subscriptions2025

Subscription audit and Recharge → Skio migration

Mid-market DTC · USA

Audited a Recharge program approaching 10K subscribers and migrated to Skio with zero subscriber loss. Rebuilt the PDP subscription widget and Affinity portal customizations.

10K subs0 lossRecharge → Skio

Case study coming soon

03 · Middleware2025

Cloudflare Worker for ERP / Shopify product sync

Bilingual retail · USA + LatAm

Custom Cloudflare Worker handling product sync between an internal ERP and Shopify, replacing a flaky third-party connector. Real-time, observable, no monthly subscription.

CloudflareERP syncReal-time

Case study coming soon

04 · Functions2025

Cart Transform Function replacing a $400/mo bundling app

Apparel · DTC · USA

Replaced an app-based bundle/GWP system with a native Shopify Cart Transform Function. Removed checkout flicker, eliminated the monthly subscription, made the rules tunable from metafields.

Cart Transform0 flicker$400/mo saved

Case study coming soon

05 · Theme architecture2024

Headless to Hydrogen-on-Liquid roll-back

Beauty · DTC · USA

Pulled a brand back from a half-built headless implementation that wasn't paying for itself. Rebuilt as Online Store 2.0 with a modern build pipeline, kept the storefront feel, cut maintenance hours in half.

OS 2.0−50% maintSame UX

Case study coming soon

06 · Functions2024

Tiered loyalty discount via Discount Function

Outdoor / lifestyle · USA

Tiered loyalty rules expressed as a single Discount Function reading from customer metafields. Replaced two apps and a Zapier flow. Tunable by the merch team without dev involvement.

Discount Fn−2 appsMerch-tunable

Case study coming soon

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