About MTB Labs
We're a specialized Shopify development studio for scaling DTC brands. No account managers, no junior handoffs, no bloated retainers — just senior-level technical execution.
We work with brands doing $500K–$5M+/year who need senior-level Shopify development. Whether you're scaling past what your current team can handle, need specialized technical expertise, or just want work done right the first time — that's when you call us.
Our approach is simple: we focus on high-impact technical work that moves the needle. Whether it's building custom Shopify Functions, migrating platforms without losing SEO equity, or creating integrations that your current team can't handle — we deliver solutions that scale with your business.
Founded by Sergio Herrera
Before starting MTB Labs, Sergio spent 5+ years in Shopify development — most recently leading technical operations for stores generating $1M+/month.
The name?
MTB Labs stands for Mia The Bernard Labs — named after Mia, our St. Bernard and Chief Mascot Officer.
Mia, Chief Mascot Officer, doing QA
She doesn't write code, but she's excellent at quality assurance.
Let's work together
Ready to discuss your project? Book a free discovery call.